The Cold DM Strategy That Landed Me a Call with 3 Time Founder Yong-Soo Chung – Learn How!

This week we have 3 time founder and personal holding company expert Yong-Soo Chung on the podcast.

From a humble start sleeping on an air mattress in his friend’s San Francisco apartment, to building what he calls a “lifestyle business on steroids”, Yong-Soo has transformed his hobbies into a staggering $6.5 million annual revenue business portfolio.

But what you don’t know is I first met Yong-Soo prospecting clients in my last business, a digital content agency.

At the time:

• He didn’t know I existed
• I had less than 500 followers on X/Twitter → He had +15k
• His inbox was already bombarded by cold DM’s from other agency owners

My odds of getting a response were slim to none.

However, I not only got a response but end up on a call with Yong-Soo within the week.

That call ultimately led to a long term friendship where we’ve helped each other out multiple times since.

So today I’m going to break down for you the exact cold DM methodology I used to build the relationship with Yong-Soo.

I originally got this framework from Sean Ferres’ “Client’s on Command DM” and I put some of my own tweaks on it.

You can use this to build any online relationship, whether that be for landing a new client or connecting with someone interesting.

The Context

So, here’s the scoop: Yong-Soo tweets about needing podcast community inspo.

My friend Carol tags me. I think, "Why not?" and shoot over a DM. But not your average, corny business DM.

I got an instant response!

The Breakdown

Here’s a breakdown of the strategy you can copy and paste to unlock similar responses from hard to access people:

1. Message Like A Drunk Teenage Girl

   • Messages are little bite size chunks making it much easier to read & digest
   • Clearly written personally for them and could not have been copy- pasted
   • Looks completely spontaneous and unplanned, no ulterior motive
   • Language is more casual and informal

2. Personalised Value First Approach

   • I created a bunch of generic authority resources and picked the relevant resources for each prospective client, but with one twist…
   • I recorded a personalised loom video breaking down how he could use and benefit from the resource
   • It’s a 1 time lift to produce the asset then a 5 min recording each time to make it feel mega personal

The Next Step: Getting On A Call

I asked him some questions on what he was focusing on to grow his content and then transitioned into the following:

Within a week we were on a call together and the rest is history.

Here’s why it worked:

1. Made it easy to say yes via a low time commitment (10 mins)

2. Established credibility by showing the success of an existing well known client

3. Offered personalised solutions to achieve his goals (Increase downloads & monetise podcast)

4. Disarm the ‘salesy feel’ by:

   1. Literally promised him not to make it a sales call

   2. Called out what was in it for me (Referrals, target market research & proving my system works)

In Summary

When it comes to DM’s… Don’t be another robot.

Take the time to personalise your message and provide value up front.

And create a unique, friendly vibe by messaging like a drunk teenage girl.

Trust me it works!

The Episode

Discover Yong-Soo’s innovative strategies for turning everyday passions into a thriving Personal Holding Company, and learn how you can do the same.

Hit the link below to listen to James’ advice on:

• The Personal Holding Company philosophy

• Why solopreneurship is a bad idea and what to do instead

• How to turn your business cost centres into profit centres

• Mastering Yong-Soo’s proprietary MAPS framework for scaling business success

• How to spot and ride emerging macro trends to launch profit maximising companies

• Designing your own unconventional path to turn your hobbies into multi-million dollar businesses

• A little known credit card cash back strategy Yong-Soo is using to generate $120,000 in yearly tax-free income

You won’t want to miss it.

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